The "Dinner Host" Incentive Program:
Several years ago there were coupon books of
Buy 1 - Get 1 Free. This was a "WIN" for consumers,
but not a "Win-Win" for businesses. Businesses were
giving away a lot of Freebies to individual customers.
The word to pay attention to there is "individual."
The goal of almost every business, but especially
for grocery stores and restaurants is two-fold:
the first and most important goal is REPEAT CUSTOMERS; and the second goal is NEW CUSTOMERS. The problems with giving away Freebies is that oftentimes your old customers are the primary recipients of your Freebies, and at other times once the Freebies dry up the customer doesn't come back to purchase at regular prices. Furthermore, Freebies probably will not generate new customers for your restaurant as much as what we propose here.
For the low advertising cost of $100.00 per year
($8.33 per month) we'll design a simple page for
your restaurant that includes 2 pictures of your
restaurant itself; 4 pictures of menu items with
prices; a google map of your location; and 3
Customer Coupons.
If you want a video added, that is $20.00 extra
if you use the Proton Drive LINK; or $40.00 extra
if you want a hard copy of the video on the ad
itself. If you want a few more pictures, that's ok.
If you want more than 3 Customer Coupons,
we charge $10.00 each.
The main object of this advertising is what you
might label as "WORD OF MOUTH," in one sense;
and in another sense, "GROUP EATING." What we're
trying to achieve here is for your "regular" customers
to have incentive to bring their friends and relatives
along with them to eat. The more people they bring
with them, the bigger the discount they receive off
of their own meal. Bring 1 person who purchases
at least $3.00 worth of food (NOTE: this "$3.00" can be changed by you the restaurant to whatever you
want it to be, i.e. - you prefer it to be $5.00 or $7.00 or let's say your cheapest dinner is $15.00 - so for you the figure should be at least $15.00) and the "Dinner Host" receives 5% off of anything he purchases during this "Hosting." If he brings 2 people besides himself, who each purchase dinners at full price, the "Dinner Host" receives 10% off of his own dinner. If 3 people then 15%, and so forth. So unlike Freebies that have little incentive to bring people with him to eat at your
restaurant, with our program the "Dinner Host" is in·cen·tiv·ized to bring a group of people with him! If he brings 10 people with him - then his meal of ANYTHING YOU HAVE ON YOUR MENU is FREE!!!
Yes. That is incentive for the "Dinner Host" unlike
anything available! But what about the people who accompany him and pay full price for their dinners?
For them, in the first place, each of them can and
should take turns being the "Dinner Host," and
receiving that day's or that evening's discount.
But secondly, as friends and relatives oftentimes
have other friends and relatives whom are not
a part of the first group - we urge everyone in the
original "Dinner Group" to talk to other friends and
relatives who are not a part of that original "Dinner
Group," and make their own 2nd "Dinner Group."
In some cases this might result in several generations
of "Dinner Groups," being formed ... 3rd, 4th, 5th - which you don't receive just by handing out Freebies to "individuals."
When a person clicks into your page, they might see
something like this: